Changing the world - one bag at the time​

 We decided to do things better than well. 

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Through our brand, we aim to inspire others. The materials we choose, and the decisions we make today, impact those who are here tomorrow. Through our values and local sourcing we try to change the world one bag at the time.



People first! Doing well is not enough. It is our obligation to ensure our customers investment in happy genie rewards our manufacturers and suppliers. Our partners are selected based on their compliance with the strict social and environmental standards that we demand. They share our values of fair working conditions and in providing work for the local community. 


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We love animals. After years of working in the fashion industry and developing a successful ethical sister brand, we just had to take it to the next level. happy genie cuts out animal products all together.




Quality usually comes at a price but at happy genie we don't compromise to increase our profits. We ensure that our luxury products are of the highest quality possible. Customers pay for the products, not our overheads.


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As the population grows, consumer consumption increases. The result, increased waste. We believe in solving this issue by using waste from the food industry to produce high quality bags that our customers can use for years to come.




We are happy to showcase our suppliers, supply chain policies and practices, as well as the environmental and social impact. happy genie shows you how the apple can fall from the tree and end up in your hands as a luxury product.

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